TIME Innovation

These Tiny Cubes Are Actually Rubber Bands

The geometrical shapes make the bands easy to find in a drawer and easy to pick up

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This article originally appeared on Lost at E Minor.

Some items around the house have remained pretty much the same, serving us the same function over and over again. Take the humble rubber band, for instance. They have been around since the 1600s and were patented in England way back in 1845. And they have always been circular. But not anymore.

Tokyo and Milan-based design firm Nendo have designed a quirky cube of a rubber band. Oki Sato, the lead designer, said, “The geometrical shapes make the bands easy to find in a drawer and easy to pick up.” But there’s a price to pay for such style in something so utilitarian. A pack of three is sold for 1080 yen (US $10).

(via Spoon & Tamago)

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