TIME Companies

Xiaomi

Employees work on the production line of electric vehicles at Xiaomi’s Electric Vehicle Factory in Beijing, on March 25, 2024.
VCG/Getty Images Employees work on the production line of electric vehicles at Xiaomi’s Electric Vehicle Factory in Beijing, on March 25, 2024.

Xiaomi’s SU7 electric sedan, launched in March, may be the first car made by a phone company. The Chinese electronics giant—which makes computers, wearable devices, robot vacuums, scooters, and phones (it was No. 3 in the world in 2023, after Apple and Samsung)—doesn’t see anything strange about that. Instead, it views the SU7 as an extension of customers’ electronic ecosystems. The SU7 connects to home devices, letting drivers control household lighting and appliances from the car. CEO Lei Jun says the car has longer range on a charge than Tesla’s Model 3 and faster acceleration than the Porsche Taycan. “Three years ago, we made a precise analysis…,” Lei said in comments posted on his WeChat account. “We believed that smart electric cars were the fusion of cars and consumer electronics.” Focused on the Chinese market for now, Xiaomi priced the base model around $30,000 to undercut the Model 3, and in less than one month had orders for more than 70,000 cars.

Tap to read full story

Your browser is out of date. Please update your browser at http://update.microsoft.com


YOU BROKE TIME.COM!

Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team