TIME Football

Report: NFL Won’t Implement a New National Anthem Policy This Season

Nike campaign with Colin Kaepernick
ALBA VIGARAY—EPA-EFE/REX/Shutterstock A new Nike ad campaign billboard featuring NFL quarterback Colin Kaepernick can be seen in midtown Manhattan, in New York, New York, on Sept. 7, 2018.

The previously proposed revision called for players to show 'respect'

(Bloomberg) — The U.S. National Football League isn’t expected to implement a new policy on the national anthem this season, ESPN’s Adam Schefter writes, citing unidentified legal sources.

NFL Commissioner Roger Goodell announced a revision of its Game Operations Manual on May 23 to include fines for teams whose “personnel are on the field and do not stand and show respect for the flag and the anthem.” The National Football League Players Association filed a grievance over the policy, which was introduced after a number of players began protesting police brutality and racial injustice by kneeling during the anthem.

While talks on the issue will continue, too many people have too strong stances to find a compromise at this point, Schefter reports, adding that there will be no policy for the time being. Under the old policy, players had to be at the field for the anthem, but while they were “strongly encouraged” to stand, they were not required to do so, a spokesman for he NFL said 12 months ago.

U.S. President Donald Trump and the White House have spent much of the past year criticizing the NFL. “You have to stand proudly for the national anthem or you shouldn’t be playing, you shouldn’t be there, maybe you shouldn’t be in the country,” Trump said during an interview with Fox News after the new policy was introduced in May.

[video id=3joMx9jy]

A new escalation came this month when Nike Inc. presented an advertisement in its new “Just Do It” campaign featuring Colin Kaepernick, the former San Francisco 49ers quarterback who started the protest during the 2016 season. The hashtags #BoycottNike and #JustBurnIt started trending on Twitter with users posting videos of burning Nike products.

“Nike is getting absolutely killed with anger and boycotts,” Trump said in tweet on Sept. 5. However, online sales of Nike apparel and shoes surged in the four days after Kaepernick became the face of a new advertising campaign.

Tap to read full story

Your browser is out of date. Please update your browser at http://update.microsoft.com


YOU BROKE TIME.COM!

Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team