TIME

Watch The First-Ever Pokemon Super Bowl Commercial

Dozens of people dressed up as Pikachu, the famous character of Nintendo's videogame software Pokemon, dance with fans as the final of a nine-day "Pikachu Outbreak" event takes place to attract summer vacationers in Yokohama, in suburban Tokyo, on August 16, 2015.
Toru Yamanaka—AFP/Getty Images Dozens of people dressed up as Pikachu, the famous character of Nintendo's videogame software Pokemon, dance with fans as the final of a nine-day "Pikachu Outbreak" event takes place to attract summer vacationers in Yokohama, in suburban Tokyo, on August 16, 2015.

For Super Bowl commercial lovers who gotta catch 'em all

The world’s favorite pocket monsters turn 20 this year, and to celebrate, Pokémon will have its first-ever Super Bowl commercial in honor of the anniversary.

The Pokémon Company has debuted the full-length version of the commercial, which will air in a 30-second form during the third quarter of Super Bowl 50. The commercial will also air during the CBS special Super Bowl’s Greatest Commercials.

There’s more to come from the 20th anniversary than just a Super Bowl commercial, though. The original Pokémon Red, Blue, and Yellow games are coming to the Nintendo 3DS, along with a new mobile game called Pokémon Go, which will let players hunt Pokémon out in the real world via their phones. A new fighting game, Pokkén Tournament, is also coming in March.

For all that’s to come from the long-running franchise,check out the trailer for this year’s releases and watch the Super Bowl commercial above.

This article originally appeared on EW.com

Tap to read full story

Your browser is out of date. Please update your browser at http://update.microsoft.com


YOU BROKE TIME.COM!

Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team