TIME Justin Bieber

Justin Bieber is Surprising Lyft Riders This Weekend

Canadian singer Justin Bieber arrives for the NRJ Music Awards ceremony at the Festival Palace in Cannes, France, November 7, 2015. REUTERS/Eric Gaillard - RTS5YS7
Eric Gaillard—Reuters Justin Bieber arrives for the NRJ Music Awards ceremony at the Festival Palace in Cannes, France, on Nov. 7, 2015.

Lyft users in the tri-state area experienced "Bieber mode"

Lyft recently partnered up with Justin Bieber to promote both the ride-sharing app as well as well as the singer‘s new album, Purpose. Now, as was announced on Bieber’s Twitter account, his fans have a chance to meet him if they use Lyft in the Tri-state area this weekend.

The original deal was as follows: when Lyft users put the app into “Bieber Mode” they would receive a download link after their ride that would allow them to purchase the album for $5, less than half of what it’s going for on iTunes; they would also receive a $5 credit toward their next Lyft ride. “Bieber Mode” began at 9 p.m. this past Thursday and lasts through November 19.

The deal was sweetened on Saturday night when Bieber tweeted that he would be riding in Lyft cars this weekend, surprising fans (and other Lyft riders) throughout the Tri-state area.

This article originally appeared at Fortune.com

 

Tap to read full story

Your browser is out of date. Please update your browser at http://update.microsoft.com


YOU BROKE TIME.COM!

Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team