TIME Basketball

These Maps Show the Most Talked-About Final Four Team in Each State

Kentucky looks to be the fan favorite on social media

If Facebook could predict winners, Kentucky would take home the championship title in the 2015 NCAA Division 1 Men’s Basketball Tournament.

The social media site has used its data to put together two maps that reveal fan favorites by state. In the first, you can see how each state breaks down according to how many people “like” the team’s page on Facebook.

Facebook FF Likes Map

The second map reveals which teams Facebook users in each state have been talking about the most from March 15 through 31, during which time 14 million people talked about the tournament on the site.

Facebook FF Conversation Map

Comparing the two maps indicates that 13 states with mostly Duke fans, according to their likes, are actually talking more about Kentucky on Facebook.

When the Final Four games are played on Saturday, Facebook will be a lonely place for Michigan State fans.

Tap to read full story

Your browser is out of date. Please update your browser at http://update.microsoft.com


YOU BROKE TIME.COM!

Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team