A visit to Apple.com redirects to Apple.com/Live today, where company CEO Tim Cook and friends will unveil Apple’s holiday gadget lineup. The event begins at 1:00 p.m. EDT/10:00 a.m. PDT.
Note the fine print at the bottom of the page: You’ll need to use an Apple device running the Safari web browser or a new-ish Apple TV box in order to stream the event.
Here’s a primer on what we might expect to see unveiled; all our iPhone 6-related news and analysis can be found here.
Check back here for additional coverage as things unfold.