TIME

Pizza Hut Built a Giant, Real-Life Teenage Mutant Ninja Turtle Pizza Thrower

Comic-Con fans will be able to take turns operating it

[video id=l6GhFD5H ]

Some publicity stunts are really, really dumb. Other publicity stunts involve building a 12-foot Pizza Thrower and realizing your Teenage Mutant Ninja Turtle dreams. Thank you, Pizza Hut, for providing the latter.

The chain will debut a massive vehicle, complete with a 16-foot rotating cannon to launch pizzas, at Comic-Con in San Diego, which takes place July 24-27.

Comic-Con goers, who probably owned the toy version seen below, will literally eat it up. Well, metaphorically eat it up. Unfortunately the launched pizzas will be fake.

Pizza Hut partnered with Paramount for Michael Bay’s live action Teenage Mutant Ninja Turtles film, out August 8.

Your browser is out of date. Please update your browser at http://update.microsoft.com


YOU BROKE TIME.COM!

Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team