TIME

Sex Workers Are Basically the Only People Still on Myspace

Social media helps pimps advertise their business

What happens when a social network dies? Most users slowly trickle over to other sites, but the absence of normal activity makes an empty social network perfect for some other kinds of interactions. A new report from the Urban Institute finds that more than half of sex workers are using Myspace as an advertising platform, along with others sites like Facebook and the gambling platform MocoSpace.

It’s social media marketing for sex—pimps set up profiles for their workers with codewords like “girlfriend experience” and wait for the customers to inquire. “Friend them, once you make a connection, you let them know what the deal is. It’s [sex] for sale,” one former sex worker interviewed in the study explained. “Myspace, all that, it’s just a disguise.”

The report shows even Twitter being used to advertise job openings. “Believe it or not, people still use [social networks], and the ones that are using them are usually younger, and pimps are on there like crazy,” a Dallas police official said.

What’s even more surprising is that these tactics are effective. The study found that pimps and traffickers were making $5,000 to $32,833 a week in major cities where trade was booming. In 2007, the sex industry was worth $39.9 million in Denver and $290 million in Atlanta, the biggest market in the study.

In 2012, MySpace was sold for just $35 million. So really, which is the more profitable business here? Justin Timberlake probably wouldn’t want to get involved, however.

[H/T Daily Dot]

Tap to read full story

Your browser is out of date. Please update your browser at http://update.microsoft.com


YOU BROKE TIME.COM!

Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team